Chleo Lee's
Community
Band Room

A practical pitch for a warm, affordable rehearsal-and-learning studio in Singapore.

Validate first Build one good room Add showcases later

Designed for Chleo Lee01 22

Best first move

Validate first.
Lease later.

Chleo should earn the right to rent by proving users, clearing the address, and pricing the build before fixed rent starts.

Do not rent first.

1Interview 30 usersTeachers, bands and workshop partners with a real use case.

2Run a partner pilotUse an approved space before Chleo carries lease risk.

3Build after gates passUse approvals, noise, fire safety, lease terms and quotes.

Planning stance: validate demand before fixed rentRecommendation

Decision slide02 22

Start as rehearsal plus lessons.

Do not launch as a public gig venue. That raises the approval and licensing burden too early.

B

Band mode

Fast setup, tuned kit, working vocal sound, clean reset.

T

Teacher mode

Daytime blocks, storage cubbies, keys and backing tracks.

W

Workshop mode

Closed education sessions with tight capacity and timing.

S

Sharing mode

Invite-only first. Public events only after checks.

Launch as private rehearsal, lessons and closed workshopsC014

Product boundary03 22

What exists

The gap is trust.

S$55/hrTagvenue listed average for Singapore jamming studios.

S$30-108Tagvenue listed range checked in June 2026.

S$25-35Selected budget/direct listings show cheaper options exist.

Maintained gear

No mystery broken amps, cables, stands or vocal setup.

Teacher-ready days

The room earns outside peak jamming hours.

Beginner-safe culture

Welcoming without becoming careless or messy.

Sources: Tagvenue, Tonehouse, Treble Cube, SonictonesC001-C002

Market wedge04 22

What others charge

Competitor prices set the bands.

Provider / source	Listed offer	Public price signal	What it tells Chleo
Treble Cube	Medium room	S$25/hr	Budget floor.
Decibel	Standard room	S$27/hr; S$69/3h	Block discounts matter.
Epic Studio	Jam room	S$32 day; S$34 peak	Full-band baseline.
Sonictones	300 sq ft live room	S$35/hr	Compact room can work.
Tagvenue SG	Jamming studios	Avg S$55; range S$30-S$108	Premium needs proof.
Tonehouse	Band recording / livestream	S$98.90/hr; S$205.20 first 2h	Capture is an add-on.
New Ark listing	Recording / livestream	S$80-S$200/hr	Unverified listing; use as a price signal only.

Sources: Tagvenue, Treble Cube, Epic, Decibel, Tonehouse, New ArkC001 C002 C021

Competition05 22

Market validation

Interview 30 likely users.

30

This is discovery, not selling. Count named people or groups with contact, use case, slot, budget and next action.

10

Teachers

Find via music schools, tutor listings, Instagram and referrals. Capture weekday slot, student load and storage needs.

contactslotprice ceiling

10

Bands

Find via SOFT, Meetup, schools and current jamming users. Capture group owner, usual slot and repeat need.

group ownerusual slottest interest

10

Workshop partners

Find via schools, youth groups and beginner communities. Capture topic, audience size, likely date and owner.

topicaudience sizenext action

Sources: SOFT, Meetup, Superprof, JamStudios MatchUpC016-C017

Market validation06 22

Proof design

Turn interviews into proof.

Step 01

Pencil-in slot

No money yet. Ask: if this opens near X at about S$Y/hr, which weekly slot should I pencil you in for?

Step 02

Paid test session

Use an existing studio. They pay their share, attend, then say if they would repeat at Chleo's room.

Step 03

Refundable waitlist

Only after a pilot, room preview or confirmed site. Small refundable deposit for opening-month priority.

Output: contacts, usual slots, price ceiling, gear expectations and repeat intentValidation plan

Demand test07 22

Property hunting

Permission before viewing.

500-800 sq ft targetApproved useEvening accessAC + exitsLow neighbour risk

300-450 sq ftLessons, duo, 3-4 pax writing.

500-800 sq ft5-6 pax band, 8-12 seated workshop.

900+ sq ftClasses, content days, showcase prep. Higher risk.

01

Write brief

500-800 sq ft, lessons/rehearsal use, late access, toilets, loading and low residential exposure.

02

Search channels

Use commercial portals, HDB shops and agents who handle tuition, dance or music tenants.

03

Ask before viewing

Send use case: lessons, rehearsal, amplified sound, acoustic works and evening hours.

04

View and negotiate

View written-maybe units. Check neighbours, doors, windows, ceiling voids and exits.

Sources: JTC change of use, HDB change of use, CommercialGuru listingsC003 C004 C011 C019

Real-estate gate08 22

Location choice

Commercial is cleaner.

Option	Use-case fit	Confirm before lease	Stance
Commercial	Cleanest story for lessons and community use.	Rent, approved use, neighbours, AC and fitout.	best path
HDB shop	Possible community fit, but noise-sensitive.	HDB trade/use process, resident risk, renovation rules.	careful
Industrial	Can look cheap, but may fail customer-facing use.	JTC/URA 60:40, compatibility, landlord approval.	conditional
Home office	Not suitable for this concept.	Do not use for band room or amplified rehearsal.	no-go

Sources: Planning Use Classes Rules, JTC, HDBC003 C004 C019

Site options09 22

Operating model

Licence risk changes by use.

Private firstLessons confirmedWorkshops cappedPublic shows later

Activity	Main checks	Launch stance
Private rehearsal	Approved use, landlord consent, noise.	possible if confirmed
Paid lessons	Commercial school / music school fit.	confirm before lease
Closed workshops	Occupancy, fire safety, use approval.	small first
Recording / livestream	Rights, releases, YouTube copyright checks, setup time.	add-on later
Public showcases	SPF PEL, AEL, SCDF, COMPASS/MRSS rights.	defer

Sources: SPF PEL, NAC event guide, YouTube, COMPASS, MRSSC003 C005 C006 C014 C020

Legal matrix10 22

Critical distinction

Treatment is not isolation.

Treatment

Panels, clouds, bass traps and gobos make the room clearer. They do not stop drums from leaving the room.

Isolation

Mass, seals, doors, decoupling and HVAC silencing control leakage. This is where the cost can jump.

Sources: Sweetwater, Soundzipper, NEA noise guidanceC007-C010

Sound plan11 22

Construction logic

Build the room in layers.

0

Before lease

Walk the site with acoustic contractor.
Check neighbours, doors, windows, ceiling voids.
Check AC, fresh air, exits and power.

1

Openable room

Door seals or acoustic door if needed.
Wall panels, clouds, bass traps.
Drum rug, gobos, storage, lighting.

2

If needed

Double wall or decoupled ceiling.
Floating or isolated floor works.
HVAC silencers and measured test.

Cost jump happens when isolation is required, not basic treatmentC007-C010

Fitout layers12 22

What Chleo buys first

Buy durable workhorse gear.

Drums S$2k-S$4.5k

Pearl Export or Yamaha Stage Custom class kit.
Hardware, throne, rug, fresh heads and tuning kit.
Used cymbals or bring-own-breakables policy.

Backline S$2k-S$5k

Two BOSS Katana 100-class guitar combos.
Fender Rumble or Ampeg bass combo, or DI plus monitor.
Keyboard stand, music stands, DI boxes, spare cables.

PA + mics S$3k-S$7k

Behringer XR18 or Yamaha MG-class mixer.
Four Shure SM58-class vocal mics.
Two powered speakers, stands, XLRs and labelled spares.

Operations S$2k-S$6k

Booking, payment, deposits and cancellation rules.
Teacher cubbies, QR issue form and reset photos.
Tool kit, cleaning kit, repair reserve, basic CCTV if needed.

Sources: Swee Lee BOSS, Shure SM58, Behringer XR18C013

Gear plan13 22

Before signing

Get the right quotes.

01

Acoustic contractor

Ask for treatment, partial isolation and full isolation as separate scopes.

02

QP / renovation

Ask if partitions, ACMV, exits or use change trigger SCDF submission.

03

Insurance broker

Ask for public liability, equipment/property, business interruption and renovation cover.

04

Gear retailers

Call Swee Lee, Luther, City Music and Yamaha. Price new first, then used.

05

Agent / landlord

Ask deposit, GST, service charge, fitout period, reinstatement and sound clauses.

06

Booking ops

Ask for deposits, cancellation rules, issue reporting and access logs.

Sources: QBE SME, SCDF plan approval, equipment retail checksC006 C012 C018

Quote checklist14 22

Scaled to S$290k

Startup cash ranges.

S$0S$100kS$200kS$290k

Partner pilot

S$17k-S$43k

Owned room

S$66k-S$135k

Showcase-ready

S$145k-S$290k

Owned-room planning assumes 500 to 800 sq ft, S$4k to S$6.5k monthly rent, lease cash, fitout/equipment, working capital and contingency.

Sources: Soundzipper, IRAS, rent listings, equipment retail checksC010-C015

Cost model15 22

Pricing rule

Break-even floor.

Example shown: S$6.5k/month fixed cost before founder salary. Divide by realistic paid hours, then compare with market rates.

80 hrs/mothin demand

S$81/hrhard to sell

140 hrs/mobase case

S$46/hrworkable floor

190 hrs/mostrong fill

S$34/hroff-peak room

Launch test S$50-65/hr Target blended hourly revenue for an owned room, not the cheapest public price.

Budget inputs

Rent, service charge, utilities, insurance, software, cleaning and repair reserve. Add founder pay before final pricing.

Price logic

Peak band sessions carry the floor. Teacher blocks and workshops fill hours that would otherwise be empty.

Method: monthly budget / paid booked hours. Benchmark against market rates before signing.C001-C002 + model

Business model16 22

Welcoming,
with standards.

The room should feel bright enough to teach, comfortable for first bands, and clean enough for parents and teachers to trust.

Volume

Loud is fine. Uncontrolled is not.

Drums

Bring-own-breakables or charge for cymbal wear.

Reset

Every session ends with a visible room reset.

Booking

Setup and pack-down sit inside booked time.

Damage

Verified account, deposit or claim path.

Teachers

Small cubbies for recurring instructors.

Based on music-operator critique. Operating rules, not regulation.Operator lens

Operating standard17 22

Launch path

Run the 90-day proof sprint.

Workstream

1

2

3

4

5

6

7

8

9

10

11

12

13

Set up test

Interview users

Paid test sessions

Pre-screen sites

Quote room

Decision memo

Week 1 output: concept page, price bands, script, tracker. Weeks 4-10 output: paid tests, site answers, vendor quotes. Weeks 11-13 output: go/no-go memo before any lease.

Outputs: tracker, interview log, test sessions, site answers, quote pack, go/no-go memoExecution gate

Execution plan18 22

Final check

Build only after these pass.

01

30 users

At least 10 accept a pencil-in slot, join a test session or introduce groups.

02

Legal site

Approved use, landlord consent and change-of-use path are written.

03

Noise plan

Drums, HVAC, doors and neighbours are assessed before lease.

04

Real quotes

Fitout, acoustic, gear, insurance, lease cash and contingency are priced.

05

Lease protection

Approval contingency, fitout period, reinstatement and exit terms are negotiated.

Full source list: work/source-map.md. Audit notes: qa/research-audit.md.Decision gate

Close19 22

Buying anchors

Starter gear detail.

Category	Model examples	Quote target	Watch out
Drums	Pearl Export or Yamaha Stage Custom class 5-piece kit, hardware pack, throne, rug, fresh heads.	S$2k-S$4.5k installed with cymbal policy.	Shell packs may exclude cymbals, throne, rug and good heads.
Guitar amps	Two BOSS Katana 100-class combos or similar reliable solid-state combos.	S$1.2k-S$2.2k for two amps.	Avoid fragile boutique tube amps for shared-room use.
Bass	Fender Rumble / Ampeg Rocket class combo, or bass DI plus powered monitor.	S$600-S$1.5k.	Low end travels. Test leakage before lease if possible.
PA + mics	Behringer XR18 or Yamaha MG-class mixer, four Shure SM58-class mics, two powered speakers.	S$3k-S$7k including stands and cables.	Budget for XLRs, mic stands, speaker stands and labelled spares.
Small items	DI boxes, music stands, guitar stands, power strips, labels, toolkit, spare sticks and strings.	S$1k-S$2.5k.	Small failures create the most customer frustration.

Sources: Swee Lee, Shure Singapore, Behringer retail checksC013

Appendix20 22

Quote call sheet

Who Chleo should call.

Contact	Examples	Ask for	Written output
Acoustic	Soundzipper or Singapore acoustic contractor.	Site walk, treatment scope, isolation scope, leakage risk, test method.	Three scopes: treatment, partial isolation, full isolation.
QP / reno	Architect, PE, ACMV or renovation contractor with SCDF experience.	Partitions, doors, ceiling, AC, exits, fire-safety submission trigger.	Compliance note, drawing needs, quote and timeline.
Property	Commercial agent, landlord, MCST/HDB/JTC contact where relevant.	Lessons, rehearsal, amplified sound, evening access, acoustic works, reinstatement.	Written approval path before viewing or offer.
Insurance	SME insurer or broker. Start with QBE category checks.	Public liability, property/equipment, renovation works, business interruption.	Premium quote, excess, exclusions and required safeguards.
Equipment	Swee Lee, Luther Music, City Music, Yamaha, used sellers.	Model quote, warranty, delivery, setup, spares and service support.	Buy list with current prices and warranty notes.
Ops	Booking/payment/access vendors or simple no-code stack.	Deposits, cancellation, access logs, QR issue reporting, reset photos.	Operating setup and monthly software cost.

Sources: QBE SME, SCDF, JTC/HDB and equipment retail checksC006 C012 C013 C018

Appendix21 22

What is inside the ranges

Startup cost breakdown.

Cost bucket	Partner pilot	Owned room	Showcase-ready
Lease cash	S$0-S$3k	S$18k-S$30k	S$30k-S$55k
Fitout / acoustic	S$5k-S$12k	S$20k-S$45k	S$60k-S$125k
Gear	S$7k-S$14k	S$12k-S$24k	S$25k-S$45k
Insurance / QP / admin	S$1k-S$3k	S$4k-S$9k	S$8k-S$18k
Ops / launch	S$2k-S$5k	S$4k-S$7k	S$7k-S$15k
Working capital	S$2k-S$6k	S$8k-S$20k	S$15k-S$32k
Total	S$17k-S$43k	S$66k-S$135k	S$145k-S$290k

Planning model from rent, fitout, gear, insurance and contingency inputsC010-C015

Appendix22 22

Chleo Lee'sCommunityBand Room

Validate first.Lease later.

Do not rent first.

Start as rehearsal plus lessons.

Band mode

Teacher mode

Workshop mode

Sharing mode

The gap is trust.

Maintained gear

Teacher-ready days

Beginner-safe culture

Competitor prices set the bands.

Interview 30 likely users.

Teachers

Bands

Workshop partners

Turn interviews into proof.

Pencil-in slot

Paid test session

Refundable waitlist

Permission before viewing.

Write brief

Search channels

Ask before viewing

View and negotiate

Commercial is cleaner.

Licence risk changes by use.

Treatment is not isolation.

Treatment

Isolation

Build the room in layers.

Before lease

Openable room

If needed

Buy durable workhorse gear.

Drums S$2k-S$4.5k

Backline S$2k-S$5k

PA + mics S$3k-S$7k

Operations S$2k-S$6k

Get the right quotes.

Acoustic contractor

QP / renovation

Insurance broker

Gear retailers

Agent / landlord

Booking ops

Startup cash ranges.

Break-even floor.

Budget inputs

Price logic

Welcoming,with standards.

Volume

Drums

Reset

Booking

Damage

Teachers

Run the 90-day proof sprint.

Build only after these pass.

30 users

Legal site

Noise plan

Real quotes

Lease protection

Starter gear detail.

Who Chleo should call.

Startup cost breakdown.

Chleo Lee's
Community
Band Room

Validate first.
Lease later.

Welcoming,
with standards.